How much does a Telegram bot earn from ads? Rates and examples
«How much will my bot make?» Nobody can promise an exact number, but the income is easy to estimate from the rates. Here are MGRAM's owner rates and worked examples.
In short. Bot income = delivered ads and confirmed actions × the owner rate. MGRAM rates: 0.021 ₽ per delivered broadcast message, 84 ₽ per 1,000 Reply Ads impressions at the base price, from 0.77 ₽ per subscription and from 0.70 ₽ per launch.
Owner rates
| Format | Owner income |
|---|---|
| Broadcasts | 0.021 ₽ per delivered message |
| Reply Ads | 70% of the price — 84 ₽ per 1,000 at the base price |
| Subscriptions | from 0.77 ₽ |
| Bot launches | from 0.70 ₽ |
Example month
| Source | Volume | Income |
|---|---|---|
| Broadcasts | 50,000 delivered | 1,050 ₽ |
| Reply Ads | 100,000 impressions | 8,400 ₽ |
| Subscriptions | 500 | 385 ₽ |
| Launches | 300 | 210 ₽ |
| Total | 10,045 ₽ |
This is an illustration, not a promise: how many orders a bot gets depends on advertiser demand for its topic.
What drives income
- Live audience — only users the bot can actually reach count.
- Formats turned on — more formats, more orders.
- Open broadcast slots — more hours, more participation.
- Restrictions — every blocked topic narrows demand.