Telegram Ads alternative for small budgets and restricted niches
The official Telegram Ad Platform doesn't fit everyone: a high entry threshold, strict moderation, restricted topics and only a short text. Here is what to use instead.
In short. If Telegram Ads doesn't fit because of the budget, moderation or your niche, use ads in Telegram bots: a full post with media and buttons, start from 100 ₽, no KYC, paid per delivered message or impression.
Comparison
| Telegram Ads | Ads in bots (MGRAM) | |
|---|---|---|
| Placement | Under posts in large channels | In the bot's private chat |
| Format | Short text | Post: text, photo or GIF, buttons |
| Minimum | High | Top-up from 100 ₽ |
| Documents | Verification or agency | Telegram account only |
| Payment | TON | CryptoBot, xRocket, TON, USDT |
| Casino, betting, 18+ | Generally not allowed | With a mark, in bots that allow it |
| Billing | Per impressions | Per delivered message, impression or action |
Closest formats
- Reply Ads — per 1,000 impressions, from 120 ₽, shown right after the bot answers.
- Broadcasts — 0.03 ₽ per message, at the hour you choose.
- Subscribers and bot launches — pay per result.
When Telegram Ads is better
Large brands with big budgets and «clean» topics who need reach in big channels. Many advertisers use both.