Telegram traffic for affiliates: iGaming, betting, dating
Telegram is one of the few sources where affiliates can run gambling, betting, dating and crypto offers. Here are the traffic sources and how to measure ROI.
In short. Affiliate traffic on Telegram comes from channel posts, Telegram Ads and ads in bots. For gambling, betting and 18+, channel posts and bots remain; MGRAM runs such offers with «casino» and «18+» marks, no KYC, paid per delivery.
Sources
| Source | iGaming / betting / 18+ | Billing | Scale |
|---|---|---|---|
| Channel posts | Some admins | Per post, prepaid | Limited |
| Telegram Ads | Generally no | Per impressions | Large, but not for these verticals |
| Broadcasts in bots (MGRAM) | Yes, with a mark | Per delivered message | Thousands per hour |
| Reply Ads (MGRAM) | Yes, with a mark | Per 1,000 | Steady |
Setup
- GEO — offer countries only; several countries count as one filter.
- Mark — «casino» or «18+».
- Format — broadcast for peaks, Reply Ads for flow.
- Tracking — a separate tagged link per order and click tracking in MGRAM.
ROI
20,000 messages with the «casino» mark cost 800 ₽. Divide spend by deposits and compare with channel posts and Reply Ads.