How to advertise a VPN on Telegram and get paying users
VPN is one of the most in-demand topics on Telegram: people look for access right inside the messenger, and many VPNs are sold through bots. Here is where to advertise a VPN on Telegram and how to get users who actually pay for a subscription.
In short. If your VPN is sold through a Telegram bot, pay per launch — from 1 ₽ per user who pressed «Start». For reach, broadcast in bots of the «VPN / Proxy», utilities and tech topics at 0.03 ₽ per message. Target only the countries where your VPN is needed and legal to advertise.
Why VPN sells well on Telegram
- Demand inside the messenger — people look for a VPN when something won't load and solve it without leaving Telegram.
- Purchase in a bot — pay with Stars or crypto, get the key instantly.
- Renewals — a subscription pays off over months, not on the first payment.
Which format
| Goal | Format | Price |
|---|---|---|
| Users in a VPN bot | Bot launches | from 1 ₽ per launch |
| Reach by a date | Broadcast | 0.03 ₽ per message |
| Steady flow | Reply Ads | from 120 ₽ per 1,000 |
| VPN channel subscribers | Subscribers | from 1.10 ₽ |
Prices on MGRAM are in Russian rubles (₽); you top up in USDT, TON, via CryptoBot or xRocket, and the bot shows the exact amount before you pay.
Audience
- Bot topics: «VPN / Proxy», utilities, tech, IT, movies, games — where people need access to content. Or SMART selection by the post's topic.
- GEO: only the countries where your VPN is needed and can be advertised.
- Premium: people who already pay for services on Telegram.
The post
- Name the problem: «Videos won't load? Turn on a VPN in 10 seconds».
- A free trial day is the main conversion driver.
- One button straight to the bot with a start parameter.
- No «100% anonymity» or «never blocked» promises — they mislead users.
Payback
Cost per paying user = spend ÷ payments. Compare it with revenue from 2–3 months of subscription — VPN pays off through renewals.