Sponsored messages in Telegram bots: how broadcast ads work
A broadcast ad is a post that arrives in the chats of Telegram bots as a normal message — with text, a photo or GIF and buttons. It is the fastest way to get reach by a specific hour. Here is how it works, what it costs and how to keep it from feeling like spam.
In short. On MGRAM your post is delivered to users of many Telegram bots at the slot you choose — «Today» or «Tomorrow», up to two slots. You pay 0.03 ₽ per delivered message (0.04 ₽ with SMART selection by the post's topic); undelivered messages are refunded. One person gets an ad broadcast no more often than once every 6 hours, so it stays an ad, not spam.
How a broadcast works
- Create a post in @mgram_robot: text, media, buttons, premium emoji.
- Choose the mode: SMART picks bots by the topic of your post, Regular uses up to 3 bot topics you choose.
- Set filters: GEO, Premium, verified, Stars level, avatar, bio, gifts. The bot shows how many recipients are available.
- Pick a day, up to two slots and the number of messages.
- A new post is reviewed within 24 hours; then the broadcast goes out in your slot.
- Deliveries and clicks appear in the order card.
Prices
| What | Price |
|---|---|
| Regular broadcast | 0.03 ₽ per delivered message |
| SMART broadcast | 0.04 ₽ per message |
| Each audience filter | +0.01 ₽ per message |
| Casino or 18+ label | +0.01 ₽ per message each |
Example: 10,000 messages without filters cost 300 ₽. Prices on MGRAM are in Russian rubles (₽); you top up in USDT, TON, via CryptoBot or xRocket, and the bot shows the exact amount before you pay.
Broadcast in one specific bot
Prefer a known audience? Pick a bot in the MGRAM catalog and order a broadcast only to its users. The bot owner sets the price per message (0.03–0.13 ₽); filter fees are the same. See Broadcast in a specific bot.
Not spam: why it works
- Ads go only to users of bots whose owners turned ads on.
- Frequency is capped per person.
- Only live users count: undelivered messages are not paid.
A post that gets clicks
- The benefit in the first line.
- One idea, one button.
- A photo or GIF that shows the product.
- A tracked link — turn on «Track clicks» in the order.