Telegram ads minimum budget in 2026: how to start with 100 ₽
Before the first campaign everyone asks the same thing: how much money do I need just to try? The answer ranges from hundreds of euros to a hundred rubles depending on where you advertise. Here is the minimum for each option and a plan for a first test.
In short. A channel post costs whatever the channel owner asks. Telegram Ads runs a CPM auction, and small advertisers usually go through agencies with thresholds of hundreds of euros. On MGRAM you top up from 100 ₽ — about 3,333 broadcast messages at the base price. For a test you can actually decide on, plan 1,000–3,000 ₽.
Minimum budget by option
| Option | Where you can start | Keep in mind |
|---|---|---|
| Channel post | The price of one post | Fake channels, prepayment |
| Telegram Ads | Usually via agencies, from hundreds of euros | Short text, auction bids, TON or EUR |
| Ads in bots (MGRAM) | Top-up from 100 ₽ | Pay per delivered message, impression or action |
What a test costs in bots
| Format | Small test | Medium test | Scale |
|---|---|---|---|
| Broadcast | 3,000 messages — 90 ₽ | 30,000 messages — 900 ₽ | 300,000 messages — 9,000 ₽ |
| Subscribers | 10 subscribers — 11 ₽ | 300 subscribers — 330 ₽ | 3,000 subscribers — 3,300 ₽ |
| Bot launches | 100 launches — 100 ₽ | 1,000 launches — 1,000 ₽ | 10,000 launches — 10,000 ₽ |
| Reply Ads | 10,000 impressions — 1,200 ₽ | 100,000 impressions — 12,000 ₽ | 1,000,000 impressions — 120,000 ₽ |
Base prices without filter fees; the minimum subscriber order is 10. Prices on MGRAM are in Russian rubles (₽); you top up in USDT, TON, via CryptoBot or xRocket, and the bot shows the exact amount before you pay.
How to run a first test
- One goal: subscribers, bot users or website clicks.
- One format: subscribers for a channel, bot launches for a bot, a broadcast for reach by a date.
- Few filters. Every filter narrows the audience and adds a fee.
- A strong post: one idea, one button, the benefit in the first line.
- Tracking: a separate link or start parameter per test.
- Decide by cost per result and scale the winner.
How to pay
Open @mgram_robot → «My profile» → «Top up»: CryptoBot, xRocket, TON or USDT on TON. No documents or contract — a Telegram account is enough. See Top-up.