How to create an ad post

An ad post is the message bot users will see: text, a photo or GIF, and buttons. Posts are stored in “My posts”; one post can be used in any number of orders.

Creating a post

1. Open @mgram_robot → “My posts” → “Create a new ad post”.
2. Choose the post type:

• a post for ad broadcasts — for broadcasts;
• a post for Reply Ads — for Reply Ads, with a shorter text.

1. The editor opens. Fill in the parameters and check the “Preview”.

Post parameters

Text

• Send the text as a message. Telegram formatting — bold, italic, underline, strikethrough, monospace, links, quotes — is kept.
• You can also use HTML tags: <b>, <i>, <u>, <s>, <code>, <a href="…">. If a tag is not closed, the bot shows where the error is.
• Custom emoji can be inserted right into the text.

Length limits

• Only visible text counts: tags and link addresses are not included.
• Some bots add a “#Реклама” (ad) label to ads. Then part of the limit is taken by this label — the editor shows how many characters are left.
• If the text is longer than 1,024 characters, media can't be attached: shorten the text first.

Placeholders in Reply Ads

In a Reply Ads post you can address the person by name:

• {{fullname}} — the recipient's first and last name;
• {{username}} — their @username, or the name if there is no username.

Media

• Send one photo or one GIF. New media replaces the old one.
• Videos, documents, and albums are not supported in ad posts.
• Remove media with “Delete current photo” or “Delete current GIF”.

Buttons

A button has a text, a link, and a color. The link must start with https://, http://, or tg://. Details — Buttons, emoji, and effects.

Autofill

“Autofill post” is the fastest way: send or forward a ready message to the bot, including one from another bot or “Saved Messages”. The text, photo or GIF, link preview, and buttons are filled in automatically, replacing the current post content.

Preview and analysis

• “Preview” sends you the post exactly as bot users will see it.
• “Analysis” breaks the post down: what it is about, what it offers, what action it expects, and how it is presented.
• MGRAM determines the post's category and keywords by itself — they help match the audience.

Moderation

1. Tap “Submit for moderation” and confirm.
2. While the post is being reviewed, you can only change its title.
3. Review takes up to 24 hours; you will get a notification.

Post statuses: “Needs moderation” — not submitted yet, “In moderation”, “No moderation” — approved, “Your post was rejected” — see the reason in the notification. An approved post can be used in new orders right away. If you edit an approved post, it goes to moderation again. Details — Ad moderation.

Deleting

“Delete post” removes it from the list. Orders created with it are kept, but the post can no longer be used for new orders.