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MGRAMKnowledge Base

Reply Ads billing

Price per 1,000 impressions, paid filters, limits, adding impressions, and cancellation.

Updated October 16, 20262 min read3 views

Reply Ads are paid only for ads that were actually delivered. Money is charged from your balance right after each impression.

Price

WhatPrice per 1,000 impressions
Base price120 ₽
Each paid filter+2.5 ₽

Paid filters: GEO, language, Premium, Verified, and “First interaction only”. Bot topics, events, display format, frequency, period, and tracking are free.

Example

50,000 impressions with GEO and language filters: 50 × (120 + 2 × 2.5) ₽. The bot shows the price per impression and per 1,000 when you create the order.

How money is charged

  • Nothing is charged or frozen when the order is created.
  • After each delivered impression, its price is charged from your balance.
  • The order card shows how much is “Charged” and “Refunded”.
  • Impressions that didn't reach the user are not paid.

Impression limit

  • The limit is the order's ceiling. When it's reached, you get a “Limit reached” notification and the ads stop.
  • Without a limit, the ads run while the balance has money.
  • To change the limit: order card → “Manage order limits” — set your own limit or choose “Until the balance runs out”.

Adding impressions

  1. In the order card tap “Add impressions”.
  2. Choose an amount or “Enter your own amount” — from 1 to 10,000,000.
  3. Check the calculation: how many are added, the new target, price per 1,000, and cost.
  4. Tap “Confirm top-up”.

New impressions are added to the same order at the current price. Impressions already delivered and their cost are not recalculated.

Changing settings and price

If you turn on a paid filter, the next impressions cost more. The bot shows the difference in advance and offers to top up if needed.

Cancelling the order

  1. In the order card tap “Cancel order” and confirm.
  2. New impressions stop immediately.
  3. If impressions were still being delivered at the moment of cancellation, the order briefly switches to “Closing” — the final settlement is in progress.
  4. After the settlement, everything that wasn't spent returns to your balance.

Comparing Reply Ads with broadcasts? Look at the cost per click in analytics — it shows real efficiency better than the price per 1,000.