Statistics and UTM links

Every bot has detailed statistics and UTM links for tracking traffic sources. Both open from the bot card.

Bot statistics

“My bots” → your bot → “Statistics”. It shows:

• the audience — how many users are active, how many blocked the bot, who joined the audience recently;
• user profiles — share of Premium, profiles with gifts, and other features, plus geography;
• bot activity over time;
• broadcasts and Reply Ads — orders that went through the bot, delivery, and clicks;
• subscriptions, unsubscribes, and launches from mandatory subscriptions;
• income for the chosen period;
• reviews from advertisers.

The public part of the statistics is visible to advertisers in the catalog — it helps them choose your bot.

UTM links

UTM links show where users come to the bot from: an ad in a channel, stories, partners.

How to create one

1. “My bots” → your bot → “UTM links”.
2. Tap “Create campaign”.
3. Enter a name, for example “September ad”, and a tag: Latin letters, digits, _ and -, up to 64 characters.
4. Copy the link like t.me/your_bot?start=tag and use it in your ads.

What a campaign shows

• launches via the link over 30 days;
• how many of them are new bot users;
• retention and activity of those who came;
• first and repeat visits, last activity.

If people have already used a link with a tag, the campaign may appear in the list automatically — you only need to name it.