What is MGRAM
MGRAM is a platform for ads in Telegram bots: broadcasts, Reply Ads, subscribers and launches for advertisers, ad income for bot owners.
MGRAM connects advertisers with the audiences of Telegram bots. Advertisers reach people where they are already active — in the chats of bots they use every day. Bot owners connect their bots to MGRAM and earn from every completed placement.
How it works
- Bot owners connect their bots to MGRAM and decide which ads to accept.
- An advertiser creates a post and an order: format, audience, and volume.
- MGRAM reviews the ad and distributes it across suitable bots.
- Bot users see the ad, the advertiser sees results in analytics, and bot owners get paid to their balance.
Ad formats
| Format | What the bot user sees | What the advertiser pays for |
|---|---|---|
| Broadcasts | The ad post arrives in the bot chat as a regular message | Each delivered message |
| Reply Ads | The ad arrives right after the bot answers the user's action | Each delivered impression |
| Subscribers | An offer to join a channel or a chat | Each confirmed subscription |
| Launches | An offer to open a bot or a Mini App | Each counted launch |
A detailed comparison with prices is in Which format to choose.
What advertisers get
- The ad lands in a private chat with a bot — people see it instead of scrolling past.
- Cost and available volume are shown before payment, and you pay for actual results.
- You can narrow the audience by bot topic, geo, language, Premium, and other filters.
- Delivery, link clicks, and CTR are shown in the order card.
What bot owners get
- A bot is connected with a token from @BotFather in a couple of minutes.
- The owner receives 70% of the price of every placement in their bot.
- You choose formats, broadcast hours, and ad topics your bot does not accept.
- Earnings are withdrawn via CryptoBot or in USDT on the TON network.
Where it all happens
Most of the work happens in Telegram — in @mgram_robot and its mini apps: posts, orders, bots, balance, and analytics. mgram.biz has a web panel with the same account, this Knowledge Base, and the API docs.
Where to start
- Advertisers — How to launch advertising.
- Bot owners — Quick start for bot owners.
- Unfamiliar words — see the MGRAM glossary.
Watch the short 8-screen story: Why MGRAM? How does it work?