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MGRAMKnowledge Base

How to launch advertising

How to launch ads in Telegram bots step by step: post, format, audience, top-up from 100 ₽, moderation and first results.

Updated October 23, 20262 min read5 views

From the first post to launch usually takes 10–15 minutes of your time. A new post is moderated — up to 24 hours; all following orders with it start without waiting.

Step 1. Open the bot

Open @mgram_robot and press “Start”. Your account is created automatically — no separate registration.

Step 2. Create a post

  1. In the main menu tap “My posts” → “Create a new ad post”.
  2. Choose the type: a post for broadcasts or a post for Reply Ads.
  3. Set a title (only you see it), text, a photo or GIF, and buttons.
  4. Open “Preview” and check how users will see the post.

The fastest way is “Autofill post”: forward a ready message to the bot, and the text, media, link preview, and buttons are filled in automatically. Details — How to create an ad post.

Step 3. Top up your balance

“My profile” → “Top up”. You can also do it later: if the balance is short at the order confirmation step, the bot offers to top up exactly the missing amount and brings you back to the order. Methods and fees — Topping up.

Step 4. Place the order

  1. “My orders” → “Create a new order”.
  2. Choose the service: ad broadcasts, Reply Ads, channel or chat subscribers, or bot or Mini App launches.
  3. Pick the post and set up the audience — the bot immediately shows how many recipients are available.
  4. Enter the volume or limit and check the total cost.
  5. Tap “Confirm order”.

Step 5. Moderation and launch

  • A new post and order are reviewed by moderation — up to 24 hours. You get a notification in the bot.
  • An approved post is not reviewed again: following orders with it start right away.
  • A broadcast starts by itself in the chosen slot.
  • Reply Ads, subscribers, and launches wait for your command after approval: open the order and tap “Start”.

Step 6. Track the results

Open the order in “My orders”: status, delivery, clicks, and charges. What each number means — Order analytics.

Checklist before your first order

  • The first line of the post makes the offer clear.
  • The button link leads straight to the goal and opens.
  • Click tracking is enabled for the order — without it there are no clicks or CTR.
  • The “casino” and “18+” marks are set if they apply to your ad.

First time? Run a small order of 1–2 thousand messages or impressions, compare a couple of post versions by CTR, and scale the best one.