How to launch advertising
How to launch ads in Telegram bots step by step: post, format, audience, top-up from 100 ₽, moderation and first results.
From the first post to launch usually takes 10–15 minutes of your time. A new post is moderated — up to 24 hours; all following orders with it start without waiting.
Step 1. Open the bot
Open @mgram_robot and press “Start”. Your account is created automatically — no separate registration.
Step 2. Create a post
- In the main menu tap “My posts” → “Create a new ad post”.
- Choose the type: a post for broadcasts or a post for Reply Ads.
- Set a title (only you see it), text, a photo or GIF, and buttons.
- Open “Preview” and check how users will see the post.
The fastest way is “Autofill post”: forward a ready message to the bot, and the text, media, link preview, and buttons are filled in automatically. Details — How to create an ad post.
Step 3. Top up your balance
“My profile” → “Top up”. You can also do it later: if the balance is short at the order confirmation step, the bot offers to top up exactly the missing amount and brings you back to the order. Methods and fees — Topping up.
Step 4. Place the order
- “My orders” → “Create a new order”.
- Choose the service: ad broadcasts, Reply Ads, channel or chat subscribers, or bot or Mini App launches.
- Pick the post and set up the audience — the bot immediately shows how many recipients are available.
- Enter the volume or limit and check the total cost.
- Tap “Confirm order”.
Step 5. Moderation and launch
- A new post and order are reviewed by moderation — up to 24 hours. You get a notification in the bot.
- An approved post is not reviewed again: following orders with it start right away.
- A broadcast starts by itself in the chosen slot.
- Reply Ads, subscribers, and launches wait for your command after approval: open the order and tap “Start”.
Step 6. Track the results
Open the order in “My orders”: status, delivery, clicks, and charges. What each number means — Order analytics.
Checklist before your first order
- The first line of the post makes the offer clear.
- The button link leads straight to the goal and opens.
- Click tracking is enabled for the order — without it there are no clicks or CTR.
- The “casino” and “18+” marks are set if they apply to your ad.
First time? Run a small order of 1–2 thousand messages or impressions, compare a couple of post versions by CTR, and scale the best one.