How to launch Reply Ads

A Reply Ads order is created in four steps. After moderation you start it yourself in the order card.

Step 1. Service type

“My orders” → “Create a new order” → “Ad impressions” (Reply Ads).

Step 2. Post

Choose a ready Reply Ads post or tap “+ Create a new post”. Remember the text limit — 160 characters. How to make a post — How to create an ad post.

Step 3. Impression limit

• Enter the maximum number of impressions — when it's reached, the ads stop by themselves.
• Or tap “Skip” — then the ads run while the balance lasts.
• The limit can be from 1 to 10,000,000 impressions and can be changed later.

Step 4. Confirmation

The bot shows the parameters: post, price per impression and per 1,000, how many impressions your balance covers, the limit, and tracking. Tap “Create order”.

No money is charged when the order is created — payment happens after each delivered impression.

Moderation

• A new post is reviewed for up to 24 hours. Meanwhile you can open “Configure impressions” and prepare the settings.
• If the post is already approved, the order is ready to configure and start right away.
• When moderation finishes, you get a “Reply Ads order approved” notification.

Launch

1. Open the order: “My orders” → the order.
2. Optionally check “Settings” — without changes, the default parameters are used. See Reply Ads settings.
3. Tap “Start”. The status changes to “Active”.

Managing the order

In the order card:

• “Show post” — what the ad looks like;
• “Settings” — audience, events, format, frequency, period, and tracking;
• “Add impressions” — increase the limit, see Reply Ads billing;
• “Stop” and “Start” — pause and resume;
• “Refresh” — fresh numbers: shown, clicks, CTR, average cost per click, charged, and refunded.