Reply Ads settings
Audience, events, format, frequency, period, and tracking of a Reply Ads order.
Reply Ads settings open in the order card with the “Settings” button. They are optional: without changes, the default parameters are used. Settings can be changed on the fly — without stopping the ads.
Audience
| Setting | What it does | Affects price |
|---|---|---|
| Topics | Show in all bot topics or exclude unwanted ones | No |
| GEO | Show only in chosen regions or exclude regions | +2.5 ₽ per 1,000 |
| Language | Show only to users with chosen languages or exclude languages | +2.5 ₽ per 1,000 |
| Premium | “All users” or “Premium only” | +2.5 ₽ per 1,000 |
| Verified | “All profiles” or “Verified only” | +2.5 ₽ per 1,000 |
- GEO regions: Russia, Belarus, Ukraine, Kazakhstan, Uzbekistan, China, English-speaking and Arabic-speaking users.
- Languages: Russian, English, Ukrainian, Kazakh, Uzbek, Chinese, and Arabic.
- An empty selection means “all”: all topics, all GEO, all languages.
- Several countries or languages within one filter count as one filter.
Display
| Setting | Options |
|---|---|
| Events | After which user action the ad may appear: “Command”, “Message”, “Button”. At least one is required |
| Display format | “As a reply to the message” or “As a regular message” |
| Repeat | How many times one person can see this order: “Don't repeat”, “Up to 2 times”, “Up to 3 times” |
| Period | How long the order can stay active after launch: 24 hours, 3 days, 7 days, or no limit |
| First interaction | Show on any action or “First only” — on the user's first contact with the bot. A paid filter |
Analytics
- Click tracking — clicks on buttons and links are counted via MGRAM links. It doesn't affect the impressions themselves. Details — Click tracking.
Anti-fraud protection
This setting decides what to do with accounts that look like farms:
- “Show without payment” (default) — such impressions are free for you;
- “Don't show” — the ad doesn't go to such accounts.
Either way, you don't pay for impressions to farms. Details — Anti-fraud.
Saving changes
- Until changes are saved, the bot shows “There are unsaved changes”.
- “Apply changes” saves them, “Reset changes” restores the previous values.
- If a new paid filter makes impressions more expensive, the bot shows how much to add and offers to top up.
Tips
- Every filter reduces the number of matching bots. Restrict only what really matters.
- “As a reply” ties the ad to the user's action, “As a regular message” looks like a separate bot message. Compare both by CTR.
- For a narrow audience “Up to 2 times” or “Up to 3 times” works better; for a wide one — “Don't repeat”.