SMART selection
How SMART picks bots for a broadcast and when to use it.
SMART is a broadcast mode in which MGRAM picks the bots where your ad is most likely to work. You don't need to guess topics — they are matched to the post content.
How it works
- MGRAM determines your post's topic and compares it with the topics and interests of bot audiences.
- At least 90% of messages go to the bots closest to the post's topic.
- Up to 10% go to new suitable bots: this way selection finds placements that may also work.
- Audience filters — GEO, Premium, verification, and others — work in SMART the same way as in a regular broadcast.
How it differs from a regular broadcast
| SMART | Regular | |
|---|---|---|
| Topics | Matched to the post automatically | You choose up to 3 |
| Price per message | 0.04 ₽ | 0.03 ₽ |
| Best when | You don't know which bots fit | You know exactly which topics you need |
Surcharges for filters and the “casino” and “18+” marks are the same in both modes.
When to use it
- A niche topic where it's unclear which bots fit.
- A first launch: SMART finds a responsive audience faster.
- A regular broadcast by chosen topics gave a low CTR.
When a regular broadcast is better
- You know the exact topic, for example only “Gaming”.
- You need the widest possible “Entire audience”.
Compare SMART and a regular broadcast on the same post with small orders — the cost per click will show what pays off for you.