What are Reply Ads
Reply Ads — native ads in Telegram bots: your post arrives right after the bot's answer, 120 ₽ per 1,000 delivered impressions.
Reply Ads is a format in which the ad reaches a user right after the bot answers their action. At that moment the person is looking at the chat, so the ad gets noticed better than in the general flow of messages.
What it looks like
- A user writes to the bot, sends a command, or taps a button.
- The bot answers as usual.
- Your ad post follows — as a reply to the user's message or as a separate message.
Why Reply Ads are convenient
- Strictly pay for results. Money is charged after each delivered impression — the budget is not frozen in advance.
- Start and stop in one tap. You can stop and restart the order at any time.
- Settings on the fly. Audience and display parameters can be changed without stopping the order.
- Optional limit. Set an impression limit or run the ads while the balance lasts.
- Anti-fraud protection. Impressions to farms are not paid — see Anti-fraud.
Price
120 ₽ per 1,000 delivered impressions. Paid filters — GEO, language, Premium, Verified, and first interaction — add 2.5 ₽ per 1,000 each. Details — Reply Ads billing.
A post for Reply Ads
Reply Ads need a separate post type — a post for Reply Ads:
- text up to 160 characters;
- you can add a photo or GIF and buttons;
- you can address the person by name with
{{fullname}}or{{username}}.
Frequency
- One person sees an ad impression no more than once every 60 minutes, so ads don't annoy.
- How many times they can see your specific order is up to you: once, up to 2, or up to 3 times.
Where the ads are shown
Only in bots whose owners turned on Reply Ads and didn't block your topic, casino, or 18+. Bots with at least 50 users take part in Reply Ads.
Where to start
- How to launch Reply Ads — step by step.
- Reply Ads settings — audience, events, format, and frequency.