Skip to content
MGRAMKnowledge Base

Why MGRAM

What makes MGRAM different and who it's for.

Updated October 16, 20262 min read1 view

MGRAM is advertising where people are already active: in the chats of Telegram bots they use every day. Here is how the platform helps advertisers and bot owners.

For advertisers

  • A message right in the chat. The post arrives as a regular Telegram message — with an image or GIF, text, and buttons — not a banner people scroll past.
  • Four formats in one place. Broadcasts, Reply Ads, channel subscribers, and bot launches — one balance, one interface, no contracts or middlemen.
  • Pay for results. Broadcasts per delivered message, Reply Ads per delivered impression, subscribers and launches per confirmed action.
  • Refunds for non-delivery. If there is not enough matching audience, the unsent part can be returned to your balance.
  • SMART selection. Not sure which bots fit? SMART sends most of the volume to bots whose topic matches your post.
  • Flexible filters. Bot topics, geo, language, Premium, verified profiles, avatar, bio, gifts, star level.
  • Live analytics. Delivery, clicks on every button, and CTR — in the order card.

For bot owners

  • Income from your audience — 70% of the price of every placement.
  • Full control. Turn on the formats you want, pick broadcast hours, block casino, 18+, or specific topics, and approve every order manually if you like.
  • Your own broadcasts. You can send your own broadcasts to your bot's audience for free.
  • Withdrawals — via CryptoBot or in USDT on TON.

Fair rules

  • Every ad is moderated before launch: bot users don't get scams or prohibited content.
  • Advertisers don't pay for farm accounts and fake activity, and owners don't get paid for them — see Anti-fraud.
  • One person doesn't get ads too often — the audience stays alive and responsive.

All in Telegram

Posts, orders, bots, balance, and analytics live in @mgram_robot and its mini apps. For desktop work there is a web panel at mgram.biz.

Watch the short 8-screen story: Why MGRAM? How does it work?