MGRAM glossary

Short definitions of words you will meet in the bot and in this Knowledge Base.

Advertising

• Post — an ad message: text, a photo or GIF, and buttons. There are posts for broadcasts and posts for Reply Ads.
• Order — an ad run with a specific post, audience, and volume.
• Broadcast — sending a post to bot users as a regular message.
• Message (letter) — one delivered broadcast message to one person.
• SMART — a broadcast mode in which MGRAM picks bots whose topic matches the post.
• Slot — the hour when a broadcast starts.
• Reply Ads — a format where the ad arrives right after the bot answers a user's action.
• CPM — price per 1,000 impressions.
• Subscribers — a format where bot users join your channel or chat.
• Launches — a format where users open your bot or Mini App.

Audience and results

• Source bot (placement) — a bot where your ad is shown.
• Topic — a bot category, for example “Gaming”, “Finance”, “Music”.
• Filter — an audience restriction: geo, language, Premium, verification, avatar, bio, gifts, star level.
• Tracking — counting clicks on the post's links.
• CTR — the share of people who clicked a link out of those who received the ad.
• Shortfall — when there is less matching audience than ordered.
• Top-up sending — automatic sending of the missing messages when new matching audience appears.

Money

• Reserve — a broadcast order amount charged at checkout; the undelivered part is returned.
• Available balance — money you can pay for orders with. Everything except promo funds can be withdrawn.
• Promo balance — money from promo codes: it can be spent on orders but not withdrawn.
• On hold — funds that are still being checked.
• Referral balance — income from invited users; it can be moved to the main balance.

For bot owners

• Mandatory subscriptions — a message where a bot user joins advertisers' channels or starts their bots before continuing to use the bot.
• Tasks — the same subscriptions and launches that your bot shows to users itself through the API.
• Manual moderation — a mode in which the owner approves or rejects every new order for their bot.
• Catalog — the shared list of public bots where an advertiser can order ads in a specific bot.
• VIP — a paid boost of a bot into the top block of the catalog.
• Farm — accounts that create fake activity. Their actions are not paid.