Buttons, emoji, and effects

Buttons are the main way to bring a person from the ad to the goal. In the post editor they are set up in “Buttons”.

How to add a button

1. In the post editor tap “Buttons” → “+ Add button”.
2. Button text. Short and with a verb: “Subscribe”, “Open the bot”, “Get the bonus”. You can insert a custom emoji into the text — its ID is detected automatically.
3. Button URL. The address must start with https://, http://, or tg://, for example https://t.me/mgram_channel.
4. Button style. Blue, green, red, or default.

The button appears under the post text right away.

How to edit or delete a button

Open the button in the post's button list — you can change the text, URL, style, and emoji or tap “Delete button”. Each button shows its number of clicks if tracking was enabled in your orders.

Custom emoji

• In the post text, custom emoji are inserted right into the message.
• For a button, the emoji can be set separately: send the emoji itself or its numeric Emoji ID. To remove it, send 0 or the word “удалить”.

You can make your own animated emoji in “Tools” — see Emoji generator.

Native effects

“Native post effects” attach a Telegram animation to the message — for example, hearts or confetti that play when a person opens it.

• Pick an effect from the list; it is applied to the post when sent.
• “Remove effect” turns it off.
• If Telegram temporarily doesn't support the chosen effect, the bot warns you.

How many buttons

• One main button usually works better than several equal ones.
• If there are several, put the main one first and highlight it with a color.
• The link should lead straight to the goal — a channel, a bot, or the right page, with no extra steps.